Construction SEO
When people search for services that your company offers on search engines, you want your website to have a high ranking so people end up clicking on it and learning about your company. We've been ranking websites for over 10 years now, so we know what it takes to outperform your competitors and generate more leads through your website.
Start appearing high in search results for specific keywords when people in your area need a company like yours. Book a call with us to learn how we can assist.
Schedule A CallOur SEO Services
Here is what you can expect when you hire us to do SEO for your construction company.
On-Page SEO
One of the most essential parts of any SEO strategy is optimizing your homepage and individual service pages for higher rankings. With on-page seo, we review your homepage and other website pages (or create new ones) to ensure that they’re well-optimized for a valuable keyword on search engines that can bring new business to your company. This involves incorporating additional keywords and related phrases into the content and titles or adding more helpful information to the page. We’ll also have our professional writers update or add content, add meta descriptions, and interlink between content.
Keyword Research
You won’t see any benefits of improved traffic to your website if the audience and keywords you’re targeting aren’t beneficial or relevant to your company in the first place. The goal isn’t to simply increase traffic to your website, but instead to increase revenue by bringing in more qualified leads through targeted search terms. Our keyword research involves finding out what profitable terms to go after that will ultimately help your business grow. Part of this research is also differentiating between competitive and low-hanging hidden gem keywords that can prove to be just as profitable.
Link Building
Earning backlinks to your website is a great way to help search engines understand exactly what your website is about and showcase to them the trustworthiness of your brand. If other websites see you as trustworthy enough to link to your website, this also helps search engines trust you enough to give you a higher ranking than your competitors. With our link-building efforts, we help you gain relevant backlinks from your industry and local area. Link building is one of the most difficult aspects of SEO, but also one of the most effective methods of getting a higher rank on Google.
Technical SEO
Technical SEO covers the technical aspects of your website. Technical SEO involves taking a look at your website's speed and seeing where you can make improvements, optimizing your existing images to load faster, using descriptive URLs, setting up analytics to track the traffic to your website, and indexing unpublished content. It also involves checking that you have specific files like a sitemap.xml and a Robots.txt file. We check that your site is mobile-friendly and make adjustments as needed.
What is SEO?
Search engine optimization is the process of implementing marketing strategies on your website to achieve higher rankings on search engines for specific keywords and drive more traffic to your site. For construction companies, these can be terms like: "construction company in
Search engines like Google have over 200+ ranking factors to determine the order in which a website should be placed in their search results. In the construction industry, ranking locally for keywords that cover specific services in your city can generate a substantial number of leads and increase revenue for businesses that can rank for them.
The main benefit of website SEO is that you don’t need to rely on third-party websites that “sell” leads like Angie's List or HomeAdvisor. While word of mouth and referrals are great, they aren't always consistent. You can turn your website into your company's lead-generating machine that brings customers directly to you. As SEO professionals, we implement the best SEO practices for our customers based on our years of experience with the goal of helping them find more jobs.
How long does it take to see SEO results?
SEO isn’t a short-term strategy. It can take an average of 6 to 12 months before you start seeing the full effect of SEO results. If you have an established website, you might see improvements earlier in 2 to 3 months. For new websites, it takes longer for Google to begin trusting your brand.
However, once the work is done and the proper keyword research, on-page optimization, and external link-building are completed, the results can generate a great ROI, especially for contractors in trades like general contracting, roofing, painting, concrete, HVAC, and more. As your company reaches the top of the search results and surpasses competitors, you can expect real leads to start rolling in.
While SEO requires long-term effort and planning, the results can lead to exponential growth for companies. Companies in industries like construction, where one customer can bring in significant revenue, make them perfect for SEO.
SEO ROI
One of the main reasons we specialize in SEO for construction companies is the high level of return on investment it can bring. Construction is a high-value service, and a few customers a month can quickly recoup your previous and current marketing costs. Once you achieve high rankings and as long as you maintain your SEO efforts, you should continue getting consistent leads and revenue that greatly surpass your initial investment. The cost per lead for SEO can end up being much cheaper than your cost per lead when running Google or Facebook Ads in the long term. This is one of the reasons why some business owners prefer search engine optimization over other ad marketing avenues.
Google Business Profile Optimization
An essential component of any SEO campaign is a focus on optimizing your Google Business Profile (GBP) listing for the Google search results map pack. Our SEO strategies include a focus on increasing the rankings in the Google Map Pack. The map pack is a separate feature in search engines that displays local businesses with their reviews and services.
Achieving a high ranking with your GBP can be as effective as getting a high ranking with your website on Google search results. We make time to show you how you can ask your clients for more reviews, which really makes a difference. One of the most important things you can do for your business is ask for reviews from customers. This can make or break your visibility on the pack.
Filling out your profile details with correct and updated information, as well as highlighting the services you offer along with high-quality images, can go a long way in converting readers to clients and increasing your ranking on those results.
Why Choose Our SEO Services?
We’ve been in the SEO industry for years. We understand how it works and what it takes to rank at the top, having done so for our own websites and now offering this same service to construction and home services businesses like yours.
We aren’t a huge marketing company that’ll delegate the work to an intern or other low-level employees. We’re a small team of individuals with a reputation to uphold. When you hire Construction Web Marketing to handle your SEO, you'll deal directly with our founder, Martin. Have a question and want to speak to us without needing to make an appointment weeks in advance? No problem, simply pick up the phone and give Martin a call.
As a smaller digital marketing company, we can offer a much more personalized service where our work is specifically focused on your local area and services. We don’t follow a template marketing approach that bigger marketing agencies do. We put a strong focus on your company with a truly customized approach to search engine optimization.